3) Marketing Management:

Introduction to marketing concept,
Difference between Sales and Marketing,
Relevance of Marketing concept to Indian Companies,
Marketing mix,
Marketing structure,
Market Opportunity analysis,
Marketing Research and information system,
Consumer Behaviour,
Marketing segmentation,
Targeting and posting,
Designing Products,
Brands,
Packaging and service New product development and P.L.C. Distribution. Pricing, Promotion, Social responsibility and marketing ethics.